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Amazon bets on price, content to compete against Apple’s iPad – Mobile Marketer

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September 7, 2012

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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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ESPN strengthens second screen experience with iPad app
ESPN is letting fans stay up-to-day during the upcoming football season with a new iPad application.
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Mobile email opens reached 36pc in H1: Knotice
The number of emails being opened on mobile devices reached 36 percent in the first half of 2012, up from 27 percent in the second half of 2011, pointing to the need for marketers to include mobile in their email marketing strategies, according to a new report from Knotice.
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5 common mobile commerce mistakes – Mobile Commerce Daily
Mobile Commerce Daily today – 5 common mobile commerce mistakes; Procter & Gamble’s Olay aims to bolster new product sales via mobile ads.
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EA Sports implements mobile bar codes on packaging to drive fan interaction
EA Sports is placing mobile bar codes on its packaging to connect with video game enthusiasts and offer them additional content.
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Getting the most from your mobile initiatives
There is a pattern we have seen with marketers that have edged into enterprise mobile applications which holds promise, but falls short of exploiting the power of mobility.
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