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Amazon takes fashion deals site on mobile

August 4, 2011

A screen shot of the app

Online retailer Amazon’s member fashion site is making fashion deals accessible for shoppers via an iPhone application.

The app gives users fashion deals based on their location. Deals begin at 12 noon eastern time every day.

“The app allows you to shop anytime, anywhere so that you don’t need to be sitting in front of your computer to get designer sales,” said Stacey Keller, spokeswoman at Amazon, Seattle. is a membership-only fashion Web site that offers daily deals on clothing brands, including Vera Wang, Escada Sport and Joe’s Jeans.

Mine habit
With the app, consumers can access the daily curated sales from their mobile devices.

Additionally, users can view the week’s calendar of deals and sign up for sale reminders on specific brands. includes women’s, men’s and children’s apparel. Shoppers can browse by department and sale event.

In particular to the Myhabit app, videos show all sides of clothing and detailed photography tries to recreate the in-store shopping experience for consumers.

Similar to orders, free shipping is included on purchases.

Recent deals on the site include Cynthia Rowley handbags, which sell for approximately $100 compared to the retail price of around $300.

Another example of a recent sale is Tod’s women’s shoes. A pair of ballet flats that retail for $475 sold for a little more than $200. 

Delivery deals
This venture into mobile shopping is only one example in a string of related retail news.

Recently, the shopping app ShopSavvy teamed up with deal aggregator Spotzot to give users targeted, specific deals based on their location.

Also, American Eagle Outfitters used mobile gift cards to build brand awareness this summer (see story).

Specifically, this venture into mobile makes sense for Amazon because of’s short sales. Because the deals are time-sensitive, users may not be able to be in front of a desktop when the sale goes live, making mobile an easy choice.

It also helps cement the idea in consumers that mobile commerce is quickly becoming a part of everyday life and can be used for daily transactions.

“Our goal has always been to offer customer the best possible private sale shopping experience,” Ms. Keller said.

“As more and more people are carrying smartphones and other wireless mobile devices, we want to make sure our customers have the best experience reaching Myhabit wherever they are,” she said.

Final Take
Lauren Johnson is editorial assistant on Mobile Commerce Daily, New York

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