Thailand tourism looks to spring back from protest-fueled dip
Reeling from five months of mounting political agitation, Thailand is trying to project an image of stability to keep the wheels of tourism turning.
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Moynat continues comeback with London store opening
French luggage maker Moynat is expanding its retail footprint with its first store outside of France.
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Kenzo propels ocean conservation cause via digital pop-up
French fashion label Kenzo is blending social media and awareness with ecommerce in a Parisian digital pop-up store for its NoFishNoNothing line.
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Chanel allows publications to debut latest Coco Mademoiselle campaign
French fashion house Chanel is reviving interest in its Coco Mademoiselle fragrance with a social video that plays with the brand’s feminine and sophisticated codes.
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Amazon poised to gobble up Canadian ecommerce sales: L2
A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.
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Bulgari fetes heritage with Spanish Steps restoration project
Italy’s Bulgari is investing in Italian heritage projects as a way to give back, while also celebrating its 130th anniversary, with a $2 million pledge to restore Rome’s Spanish Steps over a two-year period.
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MissoniHome celebrates Italian cuisine with exclusive Eataly tablewares
Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.
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Alexander McQueen takes consumers backstage with artistic video
British atelier Alexander McQueen took an unconventional approach to the backstage video for its fall/winter 2014 collection.
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Land Rover boosts sailing credibility via Red Bull Extreme Sailing partnership
Britain’s Land Rover is augmenting its position in the world of sailing through a partnership with the Red Bull Extreme Sailing Team.
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Tiffany & Co., luxury consumers, South Korea and India – News briefs
Today in luxury marketing – Arbitration award hurts Tiffany’s Q4; Luxury’s next great hope: YUMMY’s; Luxury brands look to South Korea for China sales boost; Indian luxury car market youngest in world.
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Responsive Web design is not nearly enough
We have spent more than a decade optimizing desktop Web sites, primarily to improve conversions. So why are we not making similar investments, particularly in analytics, for mobile?
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