Alexander Wang breaks first leather goods collection in exclusive eBay sale
Apparel and accessories designer Alexander Wang is targeting young, fashion-forward consumers with an exclusive pre-sale of its first wallet and leather goods collection in the eBay Fashion Vault on Friday.
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Brands need to look past email for successful summer promotions: expert
Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it is working?
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SEO places luxury products in forefront of consumers’ minds: expert
Search engine optimization should be at the forefront of every luxury brand’s strategy as they venture further into the digital world. Hermes, for example, gets it.
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Mercedes-Benz targets New York Times affluent readers with CLS-Class line
Luxury automaker Mercedes-Benz is promoting its 2012 CLS550 Coupe vehicle in an in-application advertising campaign within the New York Times iPhone app that lets consumers learn more about the car and how it will fit in with their lifestyle.
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Prada and Salvatore Ferragamo, St. Regis and Tiffany’s – News briefs
Today in luxury marketing – Luxury’s battle of the handbags; Living the Tiffany lifestyle; Sergio Rossi buys back China shops; Luxury brand M&A running at record levels.
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Why apps must be free
Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.
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