Bloomingdale’s elevates in-store presence via BMW, GQ pop-up shops
High-end department store chain Bloomingdale’s is looking to draw affluent males to retail locations this fall with pop-up shops created in partnership with BMW Motorcycles and Condé Nast’s GQ, likely to make the female-centric shopping experience more tailored for men.
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Kwiat unveils ads via targeted print, digital buys
Diamond jewelry house Kwiat is choosing select digital and print outlets to display its newest advertising campaign that focuses on the sophisticated style of the brand.
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Saks flaunts fall product range in direct mail catalog
High-end retail chain Saks Fifth Avenue sent its fall fashion catalog last week via direct mail, pushing apparel, accessories, beauty and its expanded shoe salon through in-house photography.
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Alexander McQueen, Fendi tap watermarked print ads for mcommerce
Marketers including Alexander McQueen, Fendi, Rebecca Taylor and Furla are taking advantage of watermarked print advertisements that encourage mobile commerce.
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Marc Jacobs taps email, social media for back-to-school promo
Marc Jacobs Intl. is using email and social media to entice younger aspirational consumers with a back-to-school promotion that promises product giveaways in exchange for increased customer engagement.
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Neiman Marcus, Saks go up against luxury fashion houses in Vogue September issue
Hermès, Versace, Neiman Marcus, Saks Fifth Avenue and other luxury advertisers chose placements beyond front-of-book in the 916-page September issue of Condé Nast’s Vogue, likely to grab attention from readers who delved into the 120th anniversary content.
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Hermès, Oscar de la Renta, luxury travel and Hong Kong sales – News briefs
Today in luxury marketing – Hermès lifts 2012 sales target on Asia boost; Oscar de la Renta’s new essentials; Luxury travel services lure big spenders to South Korea; Hong Kong retail sales grow at weakest pace since global crisis.
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Facebook, Twitter turning media companies: drawing blood from stone?
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
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