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Al’s Pizza House bolsters food sales via mobile ordering app

June 7, 2011

Al’s Pizza House is letting on-the-go consumers place pick-up, dine-in, delivery and catering orders via their mobile device. 

The company rolled out an iPhone app so that consumers would never wait in line to pickup or pay for their food again. The application is available in Apple’s App Store for free download.

“The strategy is to have a cost effective way for restaurants to maintain a strong open channel of communication with the existing consumer base,” said Brian Harbuck, executive vice president of World of Apps, Houston, TX.

“This is accomplished through push ads generated through a secure Web portal that is driven directly to the consumers’ handheld devices,” he said.  “The World of Apps restaurant platform also allows restaurants to offer a loyalty program whereby customers earn points that they can redeem on future orders. 

“Our loyalty program is restaurant-specific so each restaurant client can offer loyalty points that can only be redeemed at their restaurant, whether they a large chain or just have a single location.  Loyalty and convenience will drive repeat orders.”

Al’s Pizza House is located on Greenhouse Road, not too far off the Katy Freeway.

World of Apps developed the Al’s Pizza application.

Slice of mobile
Consumers can browse their favorite foods via the menu tab, see what they ordered in recent orders and browse deals.

Additionally, customers can learn more about the company or comment about the food.

Consumers can browse the menu and see how much each dish costs.

When they want to order, customers tap on their desired dish and choose the quantity.

In addition, customers can choose whether they want to pick up their order, get it delivered, dine in the restaurant or order food to be catered.

Consumers can browse the menu

Consumers can place their order

Mobile orders
As consumers place an order, they can add meals to their favorites tab, type special instructions and add the tip on to the order.

The app also features a loyalty points section that is counted based on the number of orders placed, the amount of push transactions redeemed, the amount of times consumers send specials to friends and family and how many comments they posted.

Every 100 points earned is equivalent to $1.

The app also features a map that shows consumers where the restaurant is located.

“Telephone ordering has always been a viable solution to place orders before consumers arrive at their favorite restaurants,” Mr. Harbuck said. “With the emergence of mobile phones in the ’90s, consumers can now place food orders on the go. 

“Mobile means on the go, so mobile ordering for fast food and fast casual dining has always been a match made in heaven,” Mr. Harbuck said. “In today’s world, mobile apps have now made mobile ordering even easier and faster by systematically saving previous orders, favorite orders, payment information, delivery information and personal information so consumers can now order securely with just a few taps of their phones.”

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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