Airlines discover social responsiveness does not correlate to engagement: report
Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings due to lackluster content, according to a report from Engagement Labs.
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Zac Brown Band taps beacons for contextual engagement with concertgoers
In what is reportedly the first beacon proximity program for a major recording artist, the Zac Brown Band sent attendees a message at a recent concert, enhancing the fan experience through contextual content.
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Blundstone, Ducati hit the road on Instagram, kicking up boot promotion
Footwear brand Blundstone and motorcycle manufacturer Ducati are promoting a new collaborative boot through an Instagram photo journey, demonstrating the creative opportunities available with social media campaigns.
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Toms holds Shaq meet-and-greet for Snapchat followers
Footwear and sunglass manufacturer Toms Shoes held a virtual meet-and-greet for Snapchat followers when basketball player Shaquille O’Neal arrived at headquarters to pick up his own pair of shoes, grabbing more followers on the photo-sharing platform and generating positive brand sentiment.
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