Affluent millennials purchase online on a daily basis: iProspect
Affluent millennials who refer to themselves as influencers purchase products and services online on a daily basis, while Generation Xers purchase weekly and Baby Boomers purchase monthly, according to a new report from iProspect.
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Chanel explores brand roots via social video
French fashion house Chanel is showcasing its brand history through the latest edition in its social video series that takes consumers through the history of the founder’s life.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
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Harrods takes consumers behind-the-scenes in new social video
London department store Harrods is taking consumers behind-the-scenes of the store’s after hours in a new social video to promote ecommerce.
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Strong mobile marketing builds relationship with customers through device: Urban Airship
Luxury marketers should move past the one-time connection with consumers and focus more on building relationships through smartphones and tablets to make the most out of the mobile experience, according to an Urban Airship executive at the Mobile Marketing Summit: Holiday Focus 2013.
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Bentley honors big-name visionaries in video series
British automaker Bentley Motors is honoring visionaries from a variety of industries with a new video series that conveys its commitment to innovation.
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Lalique builds product awareness with brand history
French glassmaker Lalique is infusing its history into its new jewelry collection Soulmates as a way to attract fine jewelry enthusiasts.
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Ritz-Carlton bolsters digital, social presence in China
Hotel chain Ritz-Carlton is bolstering its digital presence by launching a Chinese Web site and a page on social network Sina Weibo to keep up with its growing presence in China.
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Mercedes shapes auto industry’s future with self-driving vehicle
German automaker Mercedes-Benz is working to ensure the reliability of its autonomous vehicles, having already exhibited the technology needed to navigate streets without human intervention.
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Gucci, Prada tout accessories in Vanity Fair’s centennial issue
Ralph Lauren, Gucci and Prada are among advertisers showing off fall accessories in the October issue of Condé Nast’s Vanity Fair, which celebrates the publication’s centennial anniversary.
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Versace, Saks, Richemont and McLaren – News briefs
Today in luxury marketing – Versace said in talks to raise $333M via stake sale; Saks deal weighs on Hudson’s Bay’s bottom line; Richemont says China demand weak as sales rise overall; McLaren roars into China luxury auto market.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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