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How augmented reality can advance luxury digital marketing strategies
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
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Prestige brands must learn about diverging consumer shopping preferences: expert
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
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Affluent consumers increasingly rely on smartphones for shopping
Since a whopping 43 percent of adults have smartphones, luxury brands should take note and develop a mobile presence to reach busy affluent consumers.
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Trump Hotel Collection raises philanthropy profile with St. Jude partnership
The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.
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Aston Martin, Maybach, Prada and YSL – News briefs
Today in luxury marketing – Aston Martin in talks to build new Maybachs; Prada to show in Beijing; Yves St. Laurent’s Morrocan passion.
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