Advertisers should incorporate real-time content within live-stream ads
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Please click here to read the entire story on Mobile Marketer

Ad blocking could be detrimental to mobile sites’ loading times: report
Although ad blockers may be of interest to impatient consumers, financial services’ mobile sites that have enabled ad blocking typically experience slower load times while retail and travel sites fare slightly better, according to a report from Catchpoint Systems.
Please click here to read the entire story on Mobile Marketer

Honda’s site redesign blends mobile, storytelling and information
Honda has revamped its Web site with a mobile-first design that provides a seamless experience for on-the-go consumers interested in real-time information.
Please click here to read the entire story on Mobile Marketer

Mobile marketing in review: Use it or lose it
AT&T, American Express and Marriott are treating mobile as an opportunity to gain more data about customers – not just another marketing channel – so they can offer utility. Watch this video for the full analysis.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free