Advances in voice recognition spur personalization for marketers
As marketers continue to hunt for ways to make mobile more contextually-relevant, the growth of voice recognition points to significant opportunities for marketers to tailor experiences at a more granular level.
Please click here to read the entire story on Mobile Marketer 

Samsung’s gains over Apple in smartphones may be short-lived
While recent figures show Samsung shipping nearly twice as many smartphones as Apple, the iPhone still leads when it comes to intent to buy, suggesting it will gain market share at Samsung’s expense over the next six months.
Please click here to read the entire story on Mobile Marketer

Sour Patch Kids strengthens mobile presence with new pilot effort
Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage with consumers in a new way.
Please click here to read the entire story on Mobile Marketer

Budweiser fuels mobile strategy via race car app with surround video technology
A new interactive mobile application from Budweiser enables users to experience what it is like to drive a NASCAR race car sponsored by the brand.
Please click here to read the entire story on Mobile Marketer 
 
Kraft spices up social, video efforts with mobile advertising
Kraft is continuing to prove that mobile plays an important role in how consumers interact with social and video with a new campaign that promotes its line of Zesty Italian salad dressings.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free