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Ads for apps flood TV but ROI remains unproven – Mobile Marketer

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August 10, 2015

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Ads for apps flood TV but ROI remains unproven
There has been a deluge of television ads hawking brand applications in 2015, but while the strategy speaks to the competition in this space, not everyone agrees TV is the best support strategy.
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How problematic Wi-Fi affects relationships with mobile-savvy guests: report
Guests’ increasing reliance on using their smartphones during hotel stays for browsing information and streaming entertainment means that properties with lackluster Wi-Fi may unknowingly deter customers from returning, according to a report from Hotel Internet Services.
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Redbox aims to be entertainment destination with app update
Video rental service Redbox is attempting to become the go-to place for all things movie-related with its mobile application update, which integrates with users’ social media and allows consumers to add film reviews.
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Moviegoers interact with the big screen via Cinime app
Movie theaters in Ireland are connecting with moviegoers before and after films through a new application that integrates personalized content with the big screen.
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Lancôme shows ageless beauty in #LoveYourAge social effort
French beauty maker Lancôme is encouraging each of its consumers to “love [her] age” through a sponsored post on Facebook.
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