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Ad-blocking makes mobile news sites more than 3 seconds faster: report – Mobile Marketer

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September 15, 2015

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Ad-blocking makes mobile news sites more than 3 seconds faster: report
Mobile users of ad-heavy news sites are seeing pages load more than three seconds faster with ad-blocking technology turned on, presenting a significant dilemma for marketers interested in delivering a strong user experience yet who rely on advertising for revenue, according to new data from Catchpoint Systems.
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Pittsburgh Penguins ramps up proximity marketing via beacon content management
National Hockey League team Pittsburgh Penguins is scaling up beacon marketing through the use of a cloud-based platform that enables content to be regularly updated and optimized.
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Maybelline lacquers up Fashion Week Snapchats with targeted video ads
Maybelline and Calvin Klein are rolling out short video clips interspersed with snapshots of New York Fashion Week shows on the event’s public Snapchat Story, proving that the photo-sharing feature may be an effective marketing venue when leveraged to reach targeted audiences with relevant content.
Please click here to read the entire story on Mobile Marketer

Lane Bryant differentiates women’s empowerment campaign with photo app
Plus-sized women’s apparel retailer Lane Bryant is rolling out a new social media campaign to celebrate equality for all body types, and is leveraging a photo application to stand out amongst the abundance of empowerment messaging.
Please click here to read the entire story on Mobile Marketer

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