We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
Articles Tagged ‘mobile Web’
In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software.
Flash sale retailer Wide Open Spaces is launching a mobile site that is integrated with its ecommerce back-end platform to streamline the delivery of frequent, time-sensitive deals to smartphone users.
According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Hibbett Sporting Goods is getting into the mobile game with a new optimized site designed to complement the in-store experience at its 850 locations.
Supplied with a selection of smartphones, tablets and a variety of other affordable devices, mobile Internet users are rapidly forming a mass market.
Outdoor gear and apparel giant The North Face is pushing consumers to buy products from its mobile-optimized site via a new mobile campaign.
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.