Organizations must avoid delivering heavy mobile sites with mainly unused content.
Articles Tagged ‘mobile Web’
It happens all the time. Fresh technology is developed, creating a new business or marketing channel. In the late 1990s, it was email marketing and ecommerce. In the 2000s, it was social marketing. Now, we are seeing it all over again with mobile.
Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.
The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?
Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.
Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.
Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.
This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online.
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.