As retailers and consumers both move toward more shopping on Thanksgiving Day, mobile will be a big driver, with both retail sales and traffic expected to increase significantly on the holiday this year.
Articles Tagged ‘mobile shopping’
Leading mall operator Simon Malls is partnering with mobile shopping application Zoomingo to help shoppers save money during the 2013 holiday shopping season.
Millennials will be a big driver of online and mobile shopping this holiday season, with 88 percent of all millennial smartphone owners planning to use their devices for holiday shopping this year compared to 76 percent of all smartphone owners, according to a new report from Google.
LITCHFIELD PARK, AZ –A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer’s conversion rates to drop 50 percent.
LITCHFIELD PARK, AZ –An REI executive at the Mobile Shopping Fall Summit said that the marketer is leveraging push notifications and email to engage with consumers based on their specific intentions on mobile.
LITCHFIELD PARK, AZ –A TapSense executive at the Mobile Shopping Fall Summit said that 80 percent of mobile commerce transactions occur on iOS as opposed to Android.
LITCHFIELD PARK, AZ –A Forrester Research analyst at the Mobile Shopping Fall Summit said that she does not expect NFC to ever takeover the mobile wallet space.
LITCHFIELD PARK, AZ – An Urban Airship executive at the Mobile Shopping Fall Summit said that brands should leverage the home screen of mobile devices to engage consumers via relevant push notifications.
LITCHFIELD PARK, AZ – A BuyIt Mobility Networks executive at the Mobile Shopping Fall Summit said that now is the time for retailers to invest in mobile payments when they can facilitate the shifting behavior in a way that can benefit themselves.
Target is giving its mobile applications a significant boost with new location-based features, pointing to the critical role that in-store experiences are playing for retailers in taking their mobile efforts to the next level.