Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
Articles Tagged ‘mobile marketing’
Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.
Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.
Financial services provider Fidelity Investments is making it easier for employees to access benefits and retirement savings plans managed by the company via a new smartphone application.
Mobile Marketer today – What the iPhone 5S must have to revitalize Apple’s smartphone strategy; White Castle beefs up “Slider-bration” promotion with 360-degree approach.
Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.
QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.
The majority of affluent consumers prefer to purchase products and services online rather than going into a store or through another method, according to a new report from the Shullman Research Center.