Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.
Articles Tagged ‘mobile coupons’
Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.
Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.
Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.
Walgreens’ latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.
Procter & Gamble is drilling the benefits of mobile coupons into consumers’ minds through a new ad that leverages the brand’s massive newspaper efforts.
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.
Online deal site RetailMeNot has revamped its mobile couponing application to give consumers more control in finding and redeeming online as well as in-store coupons.
Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.
Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.