Articles Tagged ‘mobile coupons’


Bruegger’s Bagels bakes up mobile coupon offer to drive “Likes” on Facebook

April 24, 2013

Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.

Mobile coupons edge out print as retailers switch strategy

March 29, 2013

Mobile coupons are disrupting the traditional print circular method of distribution as more marketers and retailers are incorporating them into their strategy to build loyalty, drive in-store traffic and possibly combat showrooming.

7-Eleven invites users to develop app features for future use

March 28, 2013

7-Eleven is reaching out to the public to help in the future expansion and development of its recently released mobile application.

Target intensifies mobile coupon push via interactive marketing campaign

March 25, 2013

Target is using a combination of mobile advertising, SMS and its mobile site to educate consumers about the company’s mobile coupon initiative and encourage them to save money on several of their favorite products.

Kraft’s Philadelphia drives in-store sales with mobile cash back coupons

March 15, 2013

Kraft brand Philadelphia with Cadbury is helping drive in-store sales for retailers by offering shoppers cash back on their purchases via a mobile application.

Hooters expands mcommerce reach with mobile coupon push

March 14, 2013

Hooters of America is attracting consumers to its locations with new coupons they can redeem for food specials through the end of March.

Mobile coupon guidelines from MMA hope to make it easier to track ROI

March 8, 2013

With the use of mobile coupons growing, the Mobile Marketing Association has introduced new mobile coupon ad unit guidelines to help retailers and other marketers connect their mobile media ad spend with a point-of-sale event.

SMS mobile coupons preferred over push notifications, bar code scans: report

February 19, 2013

Mobile coupons are being embraced by consumers, but not all mobile offers are created equal, with 42.3 percent of consumers preferring SMS-based coupons over bar code scanning and push notifications, according to a new report from RadiumOne.

10B mobile coupons to be redeemed this year: Juniper Research

January 31, 2013

The number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50 percent from last year, according to a new study by Juniper Research.

Meijer’s mPerks digital coupon program puts mobile at the center

January 25, 2013

Mobile plays a key role in supercenter and grocery retailer Meijer’s digital coupon program, which recently hit 1 million subscribers.