Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.
Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.
Gap is getting the word out about a time-sensitive, in-store promotion via a mobile advertising campaign.
Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.
With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.
LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.
Capital Insurance Group has rolled out a new mobile application that aims to help consumers quickly file claims.
American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
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May 24, 2013