Convergence of social mobility and luxury branding
June 19, 2013Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
Articles Tagged ‘mobile advertising’
Quiznos enhances geotargeting with behavioral data to drive coupon redemptions
June 18, 2013Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
How to avoid major mobile traps
June 18, 2013We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
How to optimize the Web site for mobile devices
June 17, 2013Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
IWC exalts Mercedes-AMG partnership with mobile ad – Luxury Daily
June 14, 2013Luxury Daily today- IWC exalts Mercedes-AMG partnership with mobile ad; Dior broaches fall collection with commercials, social media.
7-Eleven increases Six Flags summer giveaway entries via mobile, social
June 13, 20137-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it.
3 aspects of mobile business intelligence that retailers must get
June 13, 2013In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Sexy, but unimpressive: Apple fails to meet mobile expectations
June 12, 2013Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Toys “R” Us places mobile coupons at forefront of latest marketing effort
June 11, 2013Toys “R” Us is letting consumers save on a vast amount of products through a new mobile coupon effort that incorporates bar codes which can be scanned at the point-of-sale.
Marketers must keep mobile simple
June 11, 2013Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
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