Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
Articles Tagged ‘mobile advertising’
Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
Luxury Daily today- IWC exalts Mercedes-AMG partnership with mobile ad; Dior broaches fall collection with commercials, social media.
7-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it.
In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Toys “R” Us is letting consumers save on a vast amount of products through a new mobile coupon effort that incorporates bar codes which can be scanned at the point-of-sale.
Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.