Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.
Articles Tagged ‘mobile’
McDonald’s is expanding the rollout of a branded mobile application to the Northeast United States that lets consumers find, redeem and track offers.
Mobile FirstLook 2014 New York Jan. 15-16: Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Zappos, Anheuser-Busch, Campbell SoupDecember 9, 2013
Registration is open for the 3rd annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev, Rue La La, Citi, REI, Campbell Soup, Omni Hotels, Forrester, Yahoo, NYT, USA Today and Cumberland Farms. Must-attend event for brands, retailers, agencies and publishers.
Conn’s has rolled out a full-blown mobile site after experimenting with mobile on individual parts of its Web site.
The state of Kansas has unveiled a mobile-friendly property tax payment service to help residents skip the line at the treasurer’s office.
Mobile Marketer today – Why mobile retargeting on Twitter is better than on Facebook or Google; Small tablets loom large in holiday sales forecast.
Luxury Daily today – IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
Mobile Commerce Daily is inviting nominations for the Mobile Commerce Awards, the most prestigious recognition honoring outstanding mobile commerce and retail work by retailers, financial services institutions and transaction-focused marketers.
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.