American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
Articles Tagged ‘mobile’
Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.
Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the rapidly growing food-ordering industry.
Since updating its iPhone and iPad application several weeks ago with a faster user experiences, flash sales retailer HauteLook has seen mobile sales increase 20 percent.
Online retailer Fab.com is shying away from its original focus on flash sales with a revamp for its mobile applications with features that help consumers wade through inventory quickly.
Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.
Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.
This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.