Nonprofits drive mobile donation efforts via SMS
May 22, 2013American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
Articles Tagged ‘mobile’
Is Google’s enthusiasm for mobile hardware waning? – Mobile Marketer
May 22, 2013Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.
Chanel improves digital brand experience with mobile site – Luxury Daily
May 22, 2013Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
Reaching the fastidious mobile consumer
May 22, 2013With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
Seamless, GrubHub merge to create mobile ordering powerhouse
May 21, 2013Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the rapidly growing food-ordering industry.
HauteLook drives 20pc increase in mobile sales with iPhone revamp
May 21, 2013Since updating its iPhone and iPad application several weeks ago with a faster user experiences, flash sales retailer HauteLook has seen mobile sales increase 20 percent.
Fab aligns app update with product discovery, search
May 21, 2013Online retailer Fab.com is shying away from its original focus on flash sales with a revamp for its mobile applications with features that help consumers wade through inventory quickly.
Tabbedout links with Google Wallet to streamline mobile payments
May 21, 2013Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.
Saks drives store traffic with geo-targeted mobile ad – Luxury Daily
May 21, 2013Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.
Steps to take while envisioning a mobile presence
May 21, 2013This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
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