Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily
May 17, 2013Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.
Articles Tagged ‘luxury marketing’
Getting to mobile commerce: The build vs. buy decision
May 17, 2013When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
6 tips for improving mobile customer experience
May 17, 2013Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
What are luxury marketers missing on mobile Web? – Luxury Daily
May 16, 2013Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.
Testing mobile apps: QA can make or break project’s success
May 16, 2013Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
Christopher Ward aims for mobile sales via QR code – Luxury Daily
May 15, 2013Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.
6 principles of a smooth mobile commerce checkout experience
May 15, 2013The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.
3pc of affluent women buy apparel via mobile: study – Luxury Daily
May 14, 2013Luxury Daily today – 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.
Common sense rules in LA Lakers text message lawsuit
May 14, 2013The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Bergdorf promotes “Scatter My Ashes” via mobile ad – Luxury Daily
May 13, 2013Luxury Daily today – Bergdorf promotes “Scatter My Ashes” via mobile ad; Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity.
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