We all concede that there is a huge gap in traditional mobile advertising measurement. Since the prevailing standard for measurement is clicks, advertisers put all their efforts and confidence in measuring clicks as a barometer for campaign success.
Articles Tagged ‘luxury marketing’
Luxury Daily today – Harrods bolsters mobile beauty sale with interactive makeup studio; Net-A-Porter enters print media with branded magazine.
Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.
Luxury Daily today – Van Cleef & Arpels touts diamonds with interactive content ad on The Cut; Hermès animates orange gift boxes to spark holiday ideas.
Luxury Daily today – IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
Contrary to industry misperception, real-time bidding does not devalue inventory, bid on remnant inventory, compromise brand safety or hurt the relationship between advertisers and publishers.
Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Luxury Daily today – Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.