As companies such as foursquare, Facebook and Yelp increasingly roll out more comprehensive location-based offerings, Groupon is striking back by adding a universal search feature to its iPhone and Android applications.
U.S. Bank is leveraging NFC technology as a way to let consumers pay for everyday purchases with their iPhone 4 and iPhone 4S devices.
When the history books and Harvard case studies on iOS6 are written, the innovation that likely will have had the most impact, especially on retailers and brands, will be Passbook.
Most retailers are currently building barriers to deal with small waves, while a tsunami is fast approaching.
Apple’s iPhone may not feature near field communication technology but this is not stopping Visa Europe and two British banks from enabling tap-and-go payments for some users.
Apple’s Passbook recently debuted to mixed reactions. However, there is no doubt that it will in some way be a driving force for retailers.
Walmart continues to take a proactive stance in mobile and is reportedly testing a mobile service enabling shoppers to scan items in store aisles with an iPhone before heading to a self-checkout kiosk to pay.
Mobile payments are growing quickly and yet one of mobile’s biggest players – Apple – is not taking a leadership role, at least not yet.
Margaritaville Casino & Restaurant is enlisting mobile devices to create better relationships with on-premise customers while simplifying the process for enrolling in the casino’s loyalty program.
These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.
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May 21, 2013