Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
Articles Tagged ‘apps’
The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.
It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.
Frank & Oak is furthering its mobile investments with an upgraded iPhone application as well as the launch of an Android version.
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.