Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
Articles Tagged ‘apps’
Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.
Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.
A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.