Testing mobile apps: QA can make or break project’s success
May 16, 2013Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
Articles Tagged ‘Applications’
Why would you hammer a screw?
May 2, 2013It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
How conversion tracking for app marketing works
April 30, 2013Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
5 factors to consider when building an app
April 26, 2013Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
Cutting through the noise in today’s saturated app market
April 12, 2013With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
Making the case for a mobile audit in a consumer-led economy
April 9, 2013For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.
App downloads are vanity, usage is sanity
March 20, 2013The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.
California attorney general regulates mobile marketing privacy standards
March 7, 2013Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
Luxury hoteliers’ mobile apps become adolescents
February 20, 2013Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
Mobile users less tolerant, more demanding than desktop users
January 18, 2013Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.
Follow us on Twitter