Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
Articles Tagged ‘Applications’
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.
The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.
Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.