Mobile first – well, kind of
June 20, 2013Mobile may not make sense for every marketer and industry out there.
Columns
Convergence of social mobility and luxury branding
June 19, 2013Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
How to avoid major mobile traps
June 18, 2013We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
3 aspects of mobile business intelligence that retailers must get
June 13, 2013In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Sexy, but unimpressive: Apple fails to meet mobile expectations
June 12, 2013Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Marketers must keep mobile simple
June 11, 2013Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
Mary Meeker’s Internet Trends report dissected
June 10, 2013Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.
3 ways wireless carriers can win customer loyalty
June 7, 2013For wireless carriers, customer relationship used to mean primarily one thing – a means of increasing ARPU (average revenue per user). For the most part, the “relationship” element was neglected.
Book excerpt: Deliver total product experiences
June 6, 2013What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
All bar code readers are not created equal
June 5, 2013What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.
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