Mobile may not make sense for every marketer and industry out there.
Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
Mary Meeker and the folks at venture capital firm Kleiner Perkins Caufield & Byers May 29 presented their annual “Internet Trends Report” at the D: All Things Digital conference.
For wireless carriers, customer relationship used to mean primarily one thing – a means of increasing ARPU (average revenue per user). For the most part, the “relationship” element was neglected.
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.