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Search optimization on desktop, mobile needed by fashion brands: L2 – Luxury Daily

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June 19, 2015

Michael Kors uses Snapchat

Michael Kors uses Snapchat

Migration to ecommerce most pronounced in luxury fashion
Within the luxury industry, fashion brands are seeing the gap between in-store and online sales close at the sharpest rate, according to a new report by the Luxury Institute.
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98pc of mobile purchases are remote: Euromonitor
NEW YORK – For all the excitement surrounding proximity-based purchases, the vast majority of mobile sales occur remotely, according to a Euromonitor analyst at the Mobile Research Summit June 18.
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Search optimization on desktop, mobile needed by fashion brands: L2
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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Kenzo takes poppy flower around the world in new series
Parisian fashion label Kenzo is taking consumers around the world in five short videos with the latest campaign for its Flower by Kenzo fragrance.
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Caruso champions Italian heritage, lifestyle in fantastical film
Italian menswear label Caruso is promoting the elevated lifestyle that goes along with its tailored apparel in a “commercial masked as an art-house film.”
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Luxury brands active in less conventional European cities
New York, Paris, London, Milan, Hong Kong and Tokyo typically steal the attention of luxury consumers, but after a recent trip throughout several European cities, the presence of luxury brands is evident throughout most, but scarce in others as a result of geopolitical issues.
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Mercedes uses social platforms in GLC reveal
German automaker Mercedes-Benz is looking across many social media channels for the release of its new GLC model.
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Luxury furniture market experiencing 4.1pc growth: report
The luxury furniture market is projected to experience a compound annual growth rate of 4.1 percent for the next five years, reaching $27.01 billion by 2020, according to a new report by Allied Market Research.
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Armani, Hennessy, Hermès and Barneys – Live news
Luxury Daily’s live news from June 18 – Giorgio Armani responds bluntly to Kardashian tweet after typo; School is in session at Hennessy’s virtual cognac academy; Hermès finds inspiration in Japanese cartoons for accessories effort; Barneys to introduce shoppable Instagram content.
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Dior, fashion-tech, Pitti Uomo and Mercedes – News briefs
Today in luxury marketing – Dior unveils new “house” in Seoul; New York vs. London: Which is the world’s fashion-tech capital?; Fashion is unavoidable at Pitti Uomo; Mercedes’ $230K Maybach defies China’s cooling luxury market.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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6 fundamentals of successful mobile engagement
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?
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