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EBay invigorates mobile banner ads with icons for text-wary millennials
EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
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Sharing economy apps miss opportunity by overlooking moms: report
On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many women claiming they are interested but unaware of these companies, according to a new report.
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Oxfam unwraps mobile location for in-app holiday fundraising ads
Nonprofit Oxfam America is leveraging mobile location to target shoppers with in-application banners ads at a time when they are most likely to make a donation and boost donations during the organization’s annual fundraising campaign.
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Four Seasons learns from guests, unveils interactive city guide
Four Seasons Hotel The Westcliff Johannesburg is enticing consumers with an interactive map and city guide meant to highlight the property’s convenient location for sightseeing.
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