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EBay invigorates mobile banner ads with icons for text-wary millennials – Mobile Marketer

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November 23, 2015

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EBay invigorates mobile banner ads with icons for text-wary millennials

EBay takes the mobile banner ad to new heights by showcasing several icons that tip off viewers to what happens when they tap and encourage engagement from consumers familiar with smartphone shorthand.
Please click here to read the entire story on Mobile Marketer

Sharing economy apps miss opportunity by overlooking moms: report

On-demand service and sharing economy applications are missing out on a significant revenue opportunity by not targeting mothers in advertising campaigns, with many women claiming they are interested but unaware of these companies, according to a new report.
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Oxfam unwraps mobile location for in-app holiday fundraising ads
Nonprofit Oxfam America is leveraging mobile location to target shoppers with in-application banners ads at a time when they are most likely to make a donation and boost donations during the organization’s annual fundraising campaign.
Please click here to read the entire story on Mobile Marketer

Four Seasons learns from guests, unveils interactive city guide
Four Seasons Hotel The Westcliff Johannesburg is enticing consumers with an interactive map and city guide meant to highlight the property’s convenient location for sightseeing.
Please click here to read the entire story on Mobile Marketer

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