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91pc of consumers do not want their data sold: report – Luxury Daily

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May 12, 2015

Instagram post for Missoni Mirroring

Instagram post for Missoni Mirroring

6pc of retailers can identify consumers upon entering store: report
Whether through smartphones, iBeacons or other technologies, retailers are ramping up their ability to pinpoint consumers and tailor shopping experiences, according to a new report by Boston Retail Partners.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Fendi gathers model friends for lighthearted collection launch
Italian fashion house Fendi is playing off the personality of its popular creative director Karl Lagerfeld with a ready-to-wear and accessories collection inspired by the bag charm made in his honor.
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91pc of consumers do not want their data sold: report
Brands have to ask permission in a straightforward way when collecting data and must maintain transparency regarding all its uses if they want to earn consumer trust, according to a new report by Bain.
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Piaget uses modern Possession campaign to appeal to younger consumers
Richemont-owned jeweler Piaget is proving it can keep up with competitors by releasing a modern campaign for the Possession ring that was easily shared on social media.
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Fairmont Macdonald finds humor in K9 ambassador
The Fairmont Hotel Macdonald in Edmonton, Canada, has an unusual employee who has become a social media celebrity and ambassador for the hotel: Smudge, a seven-year-old Yellow Labrador.
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Lancel teases ecommerce with brightly colored travel collection
Richemont-owned leather goods maker Lancel is previewing its upcoming ecommerce launch with a capsule collection of travel accessories available online.
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Lagos fights neurodegenerative disorders through charitable collection
U.S. jeweler Lagos is working with nonprofit organization Keep Memory Alive to fight memory disorders by donating 100 percent of the proceeds from a new exclusive collection to the charity.
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Town Residential representatives showcase their New York with social videos
New York real estate firm Town Residential is continuing its rebranding campaign with several videos featuring representatives speaking about their experiences at the firm and in the city.
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Hermès, Kenzo, Vogue and Van Cleef & Arpels – Live news
Luxury Daily’s live news from May 11 – Hermès drives interest via monthly Petit h mystery boxes; Kenzo welcomes consumers to “Totem tribe” with 3 new scents; Vogue celebrates London’s Regent Street for Fashion’s Night Out; Van Cleef & Arpels teaches ins and outs of watchmaking at branded school.
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Valentino, Australian retail, Africa and Iran – News briefs
Today in luxury marketing – Trial airs Marzotto family clash over Valentino; Luxury retailers Loewe and Saint Laurent on the hunt for Australian soil; Putting Africa on the fashion map; Iran Porsche crash sparks police crackdown on Tehran joy riders.
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How influencer marketing improves the reach of Instagram photo campaigns
Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.
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