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82pc consumers want to engage retail brands via mobile: study – Luxury Daily

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July 18, 2012

Gucci uses QR codes for its I-Sport collection

Audi creates 360-degree digital display in new showrooms
German automaker Audi opened is first digital showroom in London to personalize customer service and attract tech-savvy consumers to a more central, compact space than a traditional dealership.
Click here to read the entire story on Luxury Daily

Nordstrom, Topshop deal likely not to lead to brand dilution
Topshop’s range of merchandise in select Nordstrom stores this summer is widely believed to be a savvy move by the two retailers, indicating that this partnership will not tarnish the high-end department store chain’s luxury gleam.
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Tiffany bolsters lifestyle cred with postcard effort
Jeweler Tiffany & Co. is solidifying itself as an authority on love with a new feature involving True Love in Pictures where consumers can upload images that are made into a postcard.
Click here to read the entire story on Luxury Daily

Gucci pushes accessories in first fall/winter shoppable video
Italian label Gucci dedicated its first fall/winter 2012 shoppable video to its accessories collection and lets consumers view product information from the brand’s logo icons in the film.
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82pc consumers want to engage retail brands via mobile: study
Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe that it would improve future expectations, according to a study by Empathatica Inc.
Click here to read the entire story on Luxury Daily

Lexus focuses on hybrid MPG in YouTube commercials
Toyota Corp.’s Lexus is showing a commercial for its CT Hybrid model before popular YouTube videos and is placing a sidebar ad that users can click on while watching.
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Burberry, Mercedes, Karl Lagerfeld and YSL – News briefs
Today in luxury marketing – Burberry set to end beauty license; Mercedes A-Class enters production, utility variant confirmed; Karl Lagerfeld gives a sneak peek at his new Shu Uemura cosmetics collab; YSL couture?
Click here to read the entire story on Luxury Daily

Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Making the case for SMS marketing over email
The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
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