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2014’s breakout mobile marketing tactics include mobile acquisition, app install ads – Mobile Marketer

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December 4, 2014

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2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
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Nissan pushes participation-driven social campaign for Leaf vehicle
Nissan is garnering audience support for its 2015 Leaf vehicle with a participation-driven social media campaign on Twitter and Instagram and a series of online videos on YouTube.
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Supercuts updates app to include search, check-ins
Hair salon franchise Supercuts is claiming to be the first of its kind to offer a check-in mobile capability in the affordably priced hair salon industry.
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United States Postal Service leverages augmented reality for holiday campaign
The United States Postal Service is introducing a holiday-themed mobile marketing campaign that leverages augmented reality and special promotions via its mobile application.
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