76pc of marketers prioritize social over other mediums for product debuts
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Swarovski runs video on Karlie Kloss’ Klossy channel for authentic push
Precision-cut crystal maker Swarovski is speaking to millennial consumers this holiday season with a digital experience with model and ambassadress Karlie Kloss.
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Bottega Veneta makes music with merchandise to prompt holiday buys
Italian fashion house Bottega Veneta is amplifying the sounds of the season with help from some present ideas.
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Hodinkee pops up at Harrods in time for gifting
Online watch publication Hodinkee is bringing its editorial perspective to Harrods’ Fine Watch Room via a pop-up shop.
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Madison Avenue BID to spread holiday cheer, retail traffic in charitable shopping fair
The Madison Avenue Business Improvement District (BID) is touting the high street’s lure as the ideal destination for holiday gift seekers during the 30th annual Miracle on Madison event.
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Calvin Klein, Ritz-Carlton, Ferrari and Gilt – Live news
Luxury Daily’s live news updates from Nov. 30 – Calvin Klein to stage co-ed runway show for Raf Simons’ debut; Ritz-Carlton Residences developer lights up Miami during Art Basel; Ferrari auctions off last LaFerrari to benefit earthquake victims; Gilt journeys further into bricks-and-mortar via shops at sea.
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Prada, Art Basel, personal touches and BMW – News briefs
Today in luxury marketing – Patrizio Bertelli talks Prada and politics; Will fashion or art get top billing at Basel Miami?; Birthday at Burberry? Luxury brands add personal services; BMW launches Indonesian-made sedans in luxury push.
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Inviting nominations for the 2016 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Top 4 mistakes that video marketers make
With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.
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