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75pc of successful Instagram posts show product within environmental context – Luxury Daily

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November 25, 2015

Promotional image for #InstaKors

Promotional image for #InstaKors

Should luxury brands participate in Black Friday?
With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.
Click here to read the entire article on Luxury Daily

Bulgari takes consumers on Roman holiday for immersive gift guide
Italian jeweler Bulgari is bringing consumers home for the holidays through an interactive feature that explores #RomanTreasures.
Click here to read the entire article on Luxury Daily

Nordstrom, Bergdorf Goodman lead retailers in overall satisfaction: report
Department store chain Nordstrom is the top-rated luxury retailer, according to findings detailed in the Luxury Institute’s third annual Luxury Multi-Channel Engagement Index.
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Max Mara performs pas de deux in parkas for winter transition
Italian fashion label Max Mara is welcoming the oncoming cold with a theatrical promotion for its lightweight down coats.
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75pc of successful Instagram posts show product within environmental context
Fifty-nine percent of branded Instagram posts feature individuals, while 38 percent only include product, according to an infographic by Curalate.
Click here to read the entire article on Luxury Daily

Premier Tennis and Virgin Group rally for charity
Travel and events group Premier Tennis is serving an ace for charity with the world’s “most exclusive” tennis match.
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Yacht Harbour introduces “Siri for yachts” to smooth buying process
Yacht brokerage Yacht Harbour is bringing a new type of intelligence to the high-end vessel sales market.
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Beacons to influence $7.5B in millennial holiday spending: report
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
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Cartier, Burberry, Royal Copenhagen and Michael Kors – Live news
Luxury Daily’s live news from Nov. 24 – Cartier proves diamonds are a girl’s best friend via social film; Burberry casts Regent Street consumers in Google-backed film; Royal Copenhagen shares holiday visions in table setting effort; Michael Kors gets wrapped up in wrapping to underscore the season of giving.
Click here to read the entire article on Luxury Daily

Fashion history, Gucci, Tiffany and The Plaza penthouse – News briefs
Today in luxury marketing – Paris museum to showcase 300 years of fashion; Why Michele’s Gucci will not go on sale; Tiffany profit misses estimates as strong dollar hurt sales; The Plaza penthouse’s asking price just dropped $10M.
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Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
Click here to read the entire article on Luxury Daily

Happy Thanksgiving!
Luxury Daily is not publishing on Thursday, Nov. 26 and Friday, Nov. 27 in observance of Thanksgiving. Eat up!
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How to boost holiday media without overindulging in redundant ads
Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.
Click here to read the entire article on Luxury Daily

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