75pc of affluent consumers would buy luxury brand’s mainstream extension: LuxuryInstitute 
InMost affluent consumers will continue to purchase from a luxury brand that offers a mainstream line, according to a new report from Luxury Institute.
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Kering bolsters revived corporate culture through student competition
Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.
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Ritz-Carlton Washington targets affluent families with youth-oriented VIP package
The Ritz-Carlton, Washington, DC, is triggering bookings from affluent families with a presidential-themed package that allows children to stay like a “First Kid.”
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W boosts ad pages by 29pc in May issue
Beauty marketers are fueling a boost in advertising pages in the May issue of Condé Nast’s W by 29 percent or 21 pages compared to the year-ago period.
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75pc of consumers access their smartphones in-store: Forrester
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
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Apps are best measured with engagement metrics: Artisan exec
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
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Zegna, Hugo Boss, Vivienne Westwood and Mercedes – News briefs
Today in luxury marketing – Zegna posts 13pc gain in full-year profits; Hugo Boss Q1 sales fall more than expected; Vivienne Westwood designs Virgin uniforms; Mercedes extends US luxury lead over BMW in April.
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