Facebook prioritizes user IDs over cookies to boost mobile budgets
With Facebook’s expected launch of a new ad network called Atlas, the social media giant may be looking to dethrone Google as the king of mobile advertising but it faces a potential coup from marketers who are having second thoughts about sharing user data.
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CPG brands’ localized digital activations more influential than TV ads: report
CPG brands must make personalized content and localized digital activation a priority if they want to influence in-store sales in an increasingly multi-screen environment, according to a new report from Gannett division G/O Digital.
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Showtime creates tactile Homeland mobile ad for dramatic effect
Showtime has partnered with Immersion Corporation to use its haptic technology in mobile ads, with the goal of increasing viewer engagement and retention.
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MapQuest attempts to make commuting easier with new app
MapQuest is targeting working individuals and commuters with its new Commute application, designed to simplify consumers’ daily drives and offer more navigation convenience.
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