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7-Eleven increases Six Flags summer giveaway entries via mobile, social

By
June 13, 2013

7-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it.

The companies are running the campaign within IMDB’s mobile application. 7-Eleven has been using a variety of channels to get the word out about its #Awesummer campaign.

“#Awesummer is about making the 7-Eleven guest experience ‘awesummer’ by providing value along with exclusive products and experiences all summer long,” said Danielle S. Ivey, senior manager of digital marketing at 7-Eleven.

“One way 7-Eleven is making your summer #Awesummer is through the Slurpee Twister sweepstakes,” she said. “Guests can go to a 7-Eleven store, find the text code by the Slurpee machine and text in to win a trip to Six Flags Magic Mountain to ride the new Full Throttle roller coaster.

“Guests can also choose to opt-in to receive exclusive coupons on 7-Eleven products.”

Mobile promotion
7-Eleven has turned to mobile advertising to help get the word out about the giveaway.

The mobile ad reads, “Enter to Win a Six Flags Roller Coaster Getaway.”

When consumers tap on it, it takes them to a mobile-optimized page where they can learn more about the #Awesummer promotion and enter to win.

Every week, 7-Eleven is giving away a new prize.

Consumers can enter once and are automatically entered for all prizes, including the grand prize, a 2014 Chevrolet Camaro.

Other prizes include tickets to Six Flags, a backyard makeover and tickets to the 2013 American Music Awards in LA.

Additionally, users can connect to their Facebook account or simply fill out a form with their information.

Via the campaign, 7-Eleven is also encouraging consumers to sign-up for SMS alerts.

The company is further enticing consumers to opt-in by offering them a free Slurpee as an incentive.

This initiative is a great way for the company to get the word out about a giveaway, as well as build-up its mobile database.

“7-Eleven guests are constantly on the go and 7-Eleven serves our guests’ needs by being the convenient solution to their busy lives,” Ms. Ivey said.

“As 7-Eleven continues to grow, it’s important to provide our guests with mobile solutions that allow them to quickly access locate their nearest store as well as a geo-specific strategy to meet the ever-changing needs of the day,” she said.

Final Take
Rimma Kats is associate editor on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at rimma@mobilemarketer.com.

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