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68pc of retailers overlook mcommerce investments: report – Mobile Marketer

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September 23, 2014

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68pc of retailers overlook mcommerce investments: report
A surprising 68 percent of retailers have no plans for new or continued investments in mobile infrastructure for holiday 2014 despite the fact that many recognize mobile commerce as their top competitive weakness and the area of infrastructure in which they are least confident, according to a new report from eBay Enterprise.
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Bacardi targets mobile users on Pandora for Bermuda Triangle contest
Spirits company Bacardi is highly targeting mobile users in its hosting of a contest via Internet radio service Pandora to award entrants with free tickets to an all-inclusive vacation in Puerto Rico, as it promotes its Triangle station on Pandora.
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Skippy stirs up fun with interactive mobile Web effort
Peanut butter brand Skippy’s first ad campaign in five years combines an interactive mobile Web experience with social media to stir up some fun and engage new customers.
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CPG mobile-ad fraud a growing problem: Solve Media study
Mobile advertising fraud is a growing problem in the consumer packaged goods sector, with the number of cases well above the national and global average, according to a Solve Media study.
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Disney’s Star Wars Rebels hit stores with related mobile app to follow
Disney will be integrating Star Wars Rebels characters in the Star Wars Journeys mobile application following the launch of a new TV series and related merchandise.
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