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68pc of millennials follow luxury brands on social media: report – Luxury Daily

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March 9, 2015

Krug's Krug ID app

Krug’s Krug ID app

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Should designers have their own social media personas?
As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from the brand, featuring a mix of personal and professional content.
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LVMH nurtures young engineering talent through school partnership
Moët Hennessy Louis Vuitton is helping to train the engineers of tomorrow by participating in the Ecole Centrale Paris engineering school’s Supply Chain management chair.
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68pc of millennials follow luxury brands on social media: report
Consumers are split on their willingness to download luxury brand applications, but when dispersed into generations, 72 percent of millennials are inclined to download a branded app, according to a report from The Luxury Institute.
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Christian Louboutin prompts user-generated content with printable puppets
French footwear and accessories label Christian Louboutin is looking to build awareness for its latest collection with a digital campaign centered on a personified totemic face.
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Luxury brands lead lingerie market in growth: report
The luxury intimates segment is growing at a faster pace around the world than the lingerie market itself, according to a new report by Fashionbi.
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Hublot gets hairy to support male charity
Swiss watchmaker Hublot is expressing its dedication to art by hosting a photography exhibition in collaboration with the viral movement Beard Season.
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Canada’s luxury real estate surges in Toronto
Sotheby’s International Realty Canada is predicting the Greater Toronto Area will lead the country’s top real estate this spring with low lending rates and consumer demand outpacing real estate options.
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Top 5 moments from last week
Brands sought out different mediums, from traditional print to mobile integrated sensors, to communicate with consumers for an immersive experience.
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Saks, Karl Lagerfeld, Chanel and Fondation Louis Vuitton – Live news
Luxury Daily’s live news from March 6 – Saks welcomes consumers to Puerto Rico through social campaign; Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series; Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz; LVMH to host charity concert with Kanye West at Fondation Louis Vuitton.
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Balenciaga, Dior, Mercedes-Benz and Giambattista Valli – News briefs
Today in luxury marketing – Alexander Wang makes his mark on Balenciaga; Dior and us; Daimler says Mercedes brand vehicle sales up 14.6pc in February; Giambattista Valli: The birth of ideas, and happy moments.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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