While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.
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DTS says mobile marketers should focus on better audio over video
Often in mobile the bigger emphasis is placed on video quality over audio quality when delivering entertainment and brand experiences but, according to audio technology firm DTS , it should be the other way around.
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Jeep sees 43pc spike in desktop CTR with addition of mobile
Jeep wrapped up a mobile, tablet and desktop campaign last year that points out some interesting learnings for car brands looking to capture leads with cross-screen campaigns.
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New York bars gamify traditional pub crawling using beacon technology
BeaconCrawl, an interactive bar crawl event using Beacon technology, integrates mobile technology and will take place in lower Manhattan on Tuesday, May 20 to generate business in an area hit hard by Hurricane Sandy.
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