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62pc of omnichannel shoppers’ spend is on premium luxury: American Express – Luxury Daily

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June 5, 2013

Belstaff mobile site

Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers
VIENNA, Austria – The CEO of Hugo Boss at the FT Business of Luxury Summit 2013 said that the quality of a brand and its name are more appealing to luxury consumers than the location in which the products are made.
Click here to read the entire story on Luxury Daily

Kurt Geiger CEO: Consumers outpace luxury brands in global consciousness
VIENNA, Austria – The CEO of Kurt Geiger at the FT Business of Luxury Summit 2013 said that it is an intellectual challenge for luxury marketers to catch up with their target consumers who are global citizens.
Click here to read the entire story on Luxury Daily

Helmut Lang exec: Contemporary fashion marketers must compete globally to survive
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.
Click here to read the entire story on Luxury Daily

62pc of omnichannel shoppers’ spend is on premium luxury: American Express
VIENNA, Austria – An executive from American Express at the FT Business of Luxury Summit 2013 shared new findings that verify the power of a multichannel brand presence to push not only accessible luxury, but also the highest-end products.
Click here to read the entire story on Luxury Daily

Gittler rebranding efforts tap high design over price point
Gittler Instruments is taking a price-is-no-object approach to its rebranding efforts.
Click here to read the entire story on Luxury Daily

Baccarat, Neiman Marcus, Porsche and luxury ecommerce – News briefs
Today in luxury marketing – Baccarat opens New York flagship; Neiman Marcus says Q3 profit up on stronger sales; Porsche ex-CFO found guilty of fraud; Online retailing: Assertive luxury groups act to make their mark on the virtual world.
Click here to read the entire story on Luxury Daily

Mobile Marketer’s Classic Guide to Mobile Creative
Mobile Marketer’s Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
Click here to read the entire story on Luxury Daily

All bar code readers are not created equal
What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.
Click here to read the entire story on Luxury Daily

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