62pc of businesses still treat mobile as a new technology: Forrester
Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.
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Dodge increases brand awareness by 37pc via retargeted mobile ads
American automobile brand Dodge leveraged mobile in a bid to entice a new generation of Dodge Dart consumers by using retargeted video advertisements that resulted in higher brand awareness and click-throughs to its Web site.
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NBC 4 New York brings video to subway riders as first Wi-Fi advertiser
NBC 4 New York, the NBC Television Network’s flagship station, is the first brand to advertise on the New York subway’s Wi-Fi platform, beaming video clips to connected consumers in tunnels beneath the Big Apple.
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Minnesota Timberwolves drive fan engagement with new mobile app
The Minnesota Timberwolves are attempting to drive fan engagement and reward loyal consumers with exclusive content and live game coverage via the team’s revamped mobile application.
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