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IWC brandishes exclusive print ads in Modern Luxury pubs
Swiss watchmaker IWC Schaffhausen is flaunting exclusive images and content of its Portofino timepiece collection available only in May issues of Modern Luxury publications, shot by renowned fashion photographer Peter Lindbergh.
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61pc of wealthiest Americans own smartphones: study
Approximately 61 percent of the 22 million wealthiest individuals in the United States own a smartphone, indicating a potentially untapped market for about 8 million smartphones, or 39 percent of the affluent, according to a recent study by American Affluence Research Center.
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Land Rover goes with Internet films for new Range Rover
Land Rover, maker of Land Rover and Range Rover cars, is pushing its Evoque models with an Internet film called “Being Henry” that allows users to watch the film that ultimately reveals the consumer’s perfect car.
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Mcommerce Summit New York May 12: eBay, Target, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
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Yves Saint Laurent, Lexus and BMW and retail jobs – News briefs
Today in luxury marketing – Benjamin Millepied to front YSL scent; Lexus fights ‘house on fire’ as BMW steals decade-long US lead; Retail jobs rise.
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Why digital signage and mobility are the future of marketing
Much in the way that social media has engendered this shift for interpersonal and non-commercial experiences, proximity marketing represents an entirely new way to take in the commercial experience.
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