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54pc of US consumers crave in-store digital, mobile touch points: Cisco – Luxury Daily

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January 15, 2013

Bloomingdale’s Big Brown Bag mobile app

54pc of U.S. consumers crave in-store digital, mobile touch points: Cisco
NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.
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Harry Winston to maintain prestige, boost Swatch Group
Together Harry Winston Inc. and Swatch Group Ltd. are likely to benefit from combining their manufacturing practices and diamond expertise with the $750 million acquisition, experts say.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Jan. 22: Holiday marketing recap: What worked, what didn’t and lessons learned
Register now for this free, hour-long webinar that tracks luxury marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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Locally-rooted multichannel campaigns are key to global expantion: NRF speaker
NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market’s local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
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Value beyond the product is a priority in fashion retail: NRF speaker
Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.
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Tumi bolsters Case Studies video series with Anna Sui film
Travel accessories brand Tumi is bolstering its Case Studies digital campaign by promoting a new line designed by U.S. fashion designer Anna Sui through digital promotions, store windows and a kick-off.
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Four Seasons triggers winter bookings via cross-digital campaign
Four Seasons Hotels & Resorts is looking to trigger bookings from affluent consumers through digital initiatives that center on experiential package add-ons offered at specific properties around the world.
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Zegna, Maserati, Saks and Lancôme – News briefs
Today in luxury marketing – Zegna says China luxury demand returning after new leaders named; Maserati aims at German-dominated luxury sedan market; Saks CEO Stephen Sadove elected chairman of NRF board; Elbaz of Lanvin to launch a beauty collection with Lancôme.
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4 ways to optimize for Apple’s Siri search
Searchers have been slow to fully use Apple’s Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.
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