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52pc aware of beacons as location-based services gain: report – Mobile Marketer

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November 25, 2014

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52pc aware of beacons as location-based services gain: report
In a reflection of how mobile is influencing demand for local information, a surprising 52 percent of all U.S. consumers know what beacons are and 15 percent report having already engaged with them, according to a new report from Placecast.
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Apple and (RED) team up to drive app downloads to fight AIDS
Apple and (RED), a humanitarian brand dedicated to raise awareness for HIV and AIDS, are teaming up to entice consumers to download mobile applications from the Apple App Store to support the Global Fund for AIDS.
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United Airlines bolsters mobile strategy with smartphone entertainment, new app
United Airlines is bumping up its mobile strategy with the introduction of a personal device entertainment service on planes via its updated mobile application and enabling in-store purchases with the new MileagePlus X loyalty app.
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Polaris leverages augmented reality, mobile brochure to generate roadster sales
Polaris is generating advance sales of its Slingshot roadster by leveraging a mobile brochure with augmented reality technology that aims to reproduce the exhilarating experience of riding it.
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