Bulgari triggers renewed B.zero1 interest via cross-channel campaign
Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.
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49pc of consumers desire seamless store, digital, mobile experience: Accenture
Forty-nine percent of consumers believe that the best improvement to the shopping experience would be better integration of in-store, online and mobile channels, according to a new survey from Accenture.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Ultra-affluent consumers spent 14.1pc less on luxury 2009-2012: Unity Marketing
Ultra-affluent consumer spending reached its lowest level in five years in 2012 when this group spent 14.1 percent less on luxury since 2009, while other consumers upped their purchases, according to new research from Unity Marketing.
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Transparency prompts online diamond sales: Royal Asscher exec
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
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Viceroy Hotel Group leverages wedding package with Marchesa, Lenox partnership
Viceroy Hotel Group is partnering with fashion house Marchesa and tableware brand Lenox to offer couples an all-encompassing wedding package and lifestyle video.
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The Centurion pushes $39M triplex with video rendering
Manhattan-based luxury condominium The Centurion is targeting ultra-affluent New Yorkers by offering to combine three penthouses into a $39 million triplex with interior design by James Stanley.
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LVMH, Mercedes, Land Rover and Asian luxury brands – News briefs
Today in luxury marketing – LVMH sales up 5.5 percent; Plans for a miniature Mercedes are a risk for Daimler; Jaguar Land Rover looks to expand SUV range; Made-in-Asia luxury sheds fake image challenging Louis Vuitton.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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