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43pc of consumers prefer to shop online: IBM – Luxury Daily

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January 20, 2015

Nordstrom Scan & Shop

Nordstrom Scan & Shop

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43pc of consumers prefer to shop online: IBM
While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM.
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Tiffany calls in “Concierge of Love” for gift-giving advice
U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day.
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Global interest in haute horlogerie increases 23pc: report
Switzerland’s Patek Philippe, Vacheron Constantin and Audemars Piguet were among the watchmakers to claim the highest consumer interest on a global scale, according to according to a preview of Digital Luxury Group’s World Watch Report 2015.
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Dolce & Gabbana defines new generation of men via fragrance spot
Italian fashion house Dolce & Gabbana is targeting male consumers who exude “strength and sensuality” with its Intenso fragrance campaign.
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Mercedes-Benz mocks advertising cliches in Berlin fashion week promo
German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.
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Cunard fetes 175 years with with one-time cruise packages
Global cruise line Cunard is feting its 175th anniversary with a series of onboard events pointing to its history.
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Top 5 brand moments from last week
Luxury brands took the opportunity last week to craft partnerships, events and advertising campaigns that resonate deeply with consumers by easing luxe consumers’ traveling and shopping experiences and creating clever and memorable campaigns.
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Pictures from Luxury FirstLook: Strategy 2015
View the photo gallery from Luxury FirstLook: Strategy 2015 held on Jan. 13 in New York.
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Counterfeiting, Holt Renfrew, Bally and Diane von Furstenburg – Live news
Luxury Daily’s live news from Jan. 16 – Shoppers accidentally buy counterfeit products online; Holt Renfrew asks consumers to chew gum for art display; Bally briefcase holds Academy Awards ballots; DVF looks for contestants for second season.
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Four Seasons, Milan Fashion Week, Academy Awards and Alibaba – News briefs
Today in luxury marketing – Four Seasons enters “most luxurious” battle in Boston; What to look out for at men’s fashion week in Milan; Oscar nominees’ fashion: What will they wear to the 2015 Academy Awards?; Alibaba in major initiative to court China consumer for US retailers.
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