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41 pc of iPhone users making purchases via the device: study – Luxury Daily

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March 11, 2011

Dior achieves impact of TV and print via VIVmag advertising
Brands such as Dior, Yves Saint Laurent and Gucci are trying their luck with advertising within VIVmag’s all-digital magazine that connects consumers to click-to-buy ad units.
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Translate on-site searches into user intent to increase conversion: experts
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.
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Chanel chooses Blake Lively to introduce Mademoiselle handbag collection
French powerhouse Chanel is matching elegance and classic beauty to promote its new Mademoiselle handbag collection by using Blake Lively as its newest brand ambassador.
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 Bluefly launches social game to increase customer loyalty
Bluefly has announced the launch of a new social game that rewards its customers for interacting with different elements of the site via special discounts, deals and fashion badges.
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41 pc of iPhone users making purchases via the device: study
A study by Chadwick Martin Bailey found that more than half of smartphone owners use their device while shopping, making it ever more important for luxury retailers and brands to incorporate mobile into the in-store experience.
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Michael Kors, Bulgari and Lamborghini – News briefs
Today in luxury marketing – Q&A with Michael Kors; Bulgari CEO Trapani says independent jewelers will struggle; Lamborghini Gallardo now available for lease; Luxury cruises: Exciting news about our favorite liners.
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Three rules of the mobile Web
Like it or not, marketers simply cannot succeed by forcing users to alter their preferred buying behavior. We lost that war, plain and simple.
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