37pc of mobile users blocked ads in Q4: report
The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.
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Facebook needs more precise targeting for next mobile revenue bump
With mobile now accounting for 80 percent of Facebook’s growing advertising revenue, more precise targeting will be needed to maintain a strong user experience.
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Screenvision’s movie theater beacons show entertainment value of mobile
Cinema advertisement distributor Screenvision is creating a beacon-powered marketing network for brands to share targeted, location-based campaigns, exhibiting the entertainment industry’s move towards in-venue mobile pushes.
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