Dior modernizes brand image with Rihanna-fronted campaign
French fashion house Christian Dior is leveraging pop star Rihanna’s celebrity and modernity in the latest installment of its Secret Garden advertising campaign.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Luxury shopping experience threatened by client-side malware
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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Jaeger-LeCoultre campaign highlights diverse lifestyles to connect with consumers
Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
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35M individuals in UK engage with digital travel content each month
United Kingdom travelers are choosing mobile travel content at an equal rate to information offered on desktops, but smartphone usage is growing more quickly, according to a new study from Expedia Media Solutions.
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Mercedes-Benz reunites racing legend with victory car in 360-degree film
Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.
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JetGet aims to change private air travel this summer
Private jet company JetGet has launched just in time for the summer beach season with flights from Westchester Airport and Teterboro to the Hamptons and Montauk.
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Mobile, social platforms essential for seamless digital narrative: report
Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.
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Audi’s search for alternative fuels gets significant boost
German automaker Audi is trying in multiple ways to reduce green-house gas emissions, including with a form of ethanol created from recycled CO2.
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Miu Miu, The Dalmore, Guerlain and Simon Property Group – Live news
Luxury Daily’s live news from May 14 – Miu Miu names “Miu Miu personified” as fragrance ambassador; The Dalmore shares notes of DFS-exclusive whisky to drive interest; Guerlain asks for consumer selfies to continue blogger effort; Simon Property Group ups luxury offerings at Las Vegas outlet center.
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Brand advertising, Ralph Lauren, BMW and jewelry – News briefs
Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.
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Real-time app analytics uncover the why behind mobile metrics
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
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