Condé Nast: Innovative, creative brands make best Fashion’s Night Out events
Considering Fashion’s Night Out to be a branding experience is the best-possible tip for luxury marketers looking to participate this year, according to an executive from Condé Nast International.
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Rolls-Royce targets blooming Asia-Pacific market in boutique expansion
British automaker Rolls-Royce Motor Cars is keeping its brand top-of-mind with trend-savvy, affluent consumers in Thailand through a new boutique experience set to open in the fourth quarter of this year.
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Swarovski pairs with Virgin Atlantic for $4K eyeshade designs as part of sustainability effort
Precision-cut crystal maker Swarovski is pairing with Virgin Atlantic Airways for the creation of sleeping masks worth $4,000 as part of the airline’s new sustainable amenity kit for its economy and upper classes.
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3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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Dior, Hermès boost Departures 30pc ad revenue in September
Advertisers including Christian Dior, Hermès, Giorgio Armani, Ermenegildo Zegna and Bottega Veneta helped to propel American Express Publishing’s Departures 30 percent in ad revenue for its September issue.
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Lexus supports ES television spots with multichannel push
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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Richemont, Zegna, luxury automakers and Four Seasons – News briefs
Today in luxury marketing – Richemont’s Asia luxury bonanza slows; Zegna outlines Pilati’s plan; Intrigue builds as BMW, Benz conduct rematch in U.S.; Four Seasons looks for next hot luxury spot.
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Creating a good mobile experience
One of the mobile user’s primary goals is to get information as quickly as possible while completing online tasks on the go.
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