Chanel, Barneys face flak for pushing brand envelope
Luxury marketers often take creative liberty with campaigns to build the coveted buzz-factor among their target audience. However, two recent instances from Chanel and Barneys New York show that public perception could change the meaning of a campaign.
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25pc US consumers to make holiday purchase via mobile: report
The mobile medium holds revenue power this holiday season as a quarter of the U.S. population plans to use a tablet or smartphone to shop for gifts, according to a new report by Accenture.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Hermès, Cartier support before-and-after theme of November Architectural Digest
Luxury advertisers including Breguet, Hermès, David Yurman, Bulgari, Cartier, Tiffany & Co., Dior, Bottega Veneta and Chanel are flaunting fall ad campaigns in the latest 119-ad-page issue of Condé Nast’s Architectural Digest.
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Mobile generates 14pc of Facebook’s Q3 advertising revenue
Facebook’s mobile customer base continues to grow quickly and was up 61 percent in the third quarter for a total of 604 million monthly active users.
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Apple’s iPad mini bows, promising to stir up competition for smaller tablets
After months of rumors, the iPad mini was unveiled this week by Apple and the device looks to be competing head-on with the Nexus 7 from Google and Amazon’s Kindle Fire.
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Dior, Karl Lagerfeld, Porsche and Johnnie Walker – News briefs
Today in luxury marketing – The one person who complained about Natalie Portman’s Dior mascara ad might have been from L’Oreal; Karl Lagerfeld signs fragrance pact with Inter Parfums; Porsche gain gives VW a Q3 profit boost; Blended Scotch aims for hallowed single-malt ground.
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Are tweets the new press release?
Twitter’s immediacy and brevity has forced marketers to rethink communications with different audiences. Some even question the future of the old corporate marketing warhorse, the press release.
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